How effective is the combination of your main product and ancillary texts?

Please follow the link below that will take you to an Adobe Spark page that I have made where I explain about production and distribution institutions and how important they are.

https://spark.adobe.com/page/ssS4UsdzloZwq/

 

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In what ways does your media product use, develop or challenge forms and conventions of real media products?

Above is a collection of Sight and Sound covers and its clear that our magazine cover conforms not only to the conventions of magazines but also to the conventions of the specific genre of serious, independent film magazines such as Sight and Sound. To begin with, we have included the same masthead, barcode and date styles as the Sight and Sound publication. In addition to this we have also included the white border to our cover to ensure that it follows the Sight and Sound conventions and is therefore easily recognisable. We recognised that the majority of Sight and Sound covers centre around the directors of films, however, there are times where actors take the lime light, as seen with the Kristen Stewart and Leo DiCaprio (The Revenant), and as the theme of the interview was the main actor of our film, ‘BLACKOUT’, speaking out we felt that it would be appropriate to make the actor and more specifically the theme of the interview as the main story of the magazine. In terms of how are magazine cover conforms stylistically to the conventions of this style of publication we have tried to include aspects from all these covers.

How did you use media technologies in the construction and research, planning and evaluation stages?

How did you use media technologies in the construction and research, planning and evaluation stages?

As a group, we successfully created a professional looking magazine cover within Photoshop as part of our ancillary tasks to our trailer. In this post, I will be discussing the features of the software that we used to produce the poster and how we created the final draft of our magazine cover. Screen Shot 2018-04-15 at 14.55.04First we opened a Photoshop document and placed our main image in the centre of the frame whilst leaving a white border as this is a typical convention of the Sight and Sound template.

Next we need to desaturate the image, to do this we went down to adjustment layer, select hue and saturation and adjusted the settings to desaturate the image.

 

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After this we had to download the relevant PNG files for the Sight and Sound template, namely the main title, the BFI logo, the date of the issue and the price.

 

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We then inserted these PNGs into the main image in the appropriate position. Screen Shot 2018-04-15 at 15.05.56

We then had to start establishing who the person in the photo is and so we wrote “Sean Welsh” in large Lazer84 font.

Screen Shot 2018-04-15 at 15.06.31We then wrote the same title and in the same font behind it but in white in order to make the title stand out.Screen Shot 2018-04-15 at 15.06.46Next we made it conform even more to the Sight and Sound template by having ‘Plus’ written in red and having a number of articles relating to recently released and upcoming films.

Screen Shot 2018-04-15 at 15.11.56Screen Shot 2018-04-15 at 15.09.27We then opened a new Photoshop document with the original image and changed the hue and the image was the same shade of purple as the main title.Screen Shot 2018-04-15 at 15.14.52We then held the quick selection tool and selected the magic wand tool.

Screen Shot 2018-04-15 at 15.11.56Screen Shot 2018-04-15 at 15.09.27We then opened a new Photoshop document with the original image and changed the hue and the image was the same shade of purple as the main title.Screen Shot 2018-04-15 at 15.14.52We then held the quick selection tool and selected the magic wand tool.

Screen Shot 2018-04-15 at 15.11.56Screen Shot 2018-04-15 at 15.09.27We then opened a new Photoshop document with the original image and changed the hue and the image was the same shade of purple as the main title.Screen Shot 2018-04-15 at 15.14.52We then held the quick selection tool and selected the magic wand tool.Screen Shot 2018-04-15 at 15.15.02Screen Shot 2018-04-15 at 15.15.30We then used this tool to select the individual letters of ‘HELP’.Screen Shot 2018-04-15 at 15.15.51Screen Shot 2018-04-15 at 15.16.29We then transferred all of the individual letters to the magazine cover and placed them all in the right place.Screen Shot 2018-04-15 at 15.17.32Screen Shot 2018-04-15 at 15.17.42Screen Shot 2018-04-15 at 15.17.52Screen Shot 2018-04-15 at 15.18.00Following these steps enabled us to create this magazine cover.Screen Shot 2018-04-15 at 15.18.16

Technicals skills and knowledge of Adobe premiere

Adobe Premiere Pro is the editing software used by almost all Production companies and is the software that we will be using to edit our teaser trailer, because of this it is vital that I have a good understanding and knowledge of how to use the software in order to create the best possible teaser trailer.

As I used Premiere in As to create an opening scene for a zombie horror film I already have a decent level of technical skills and knowledge of how to use Adobe Premiere pro. For example, I know what J and L cuts are and I know how to use them effectively.  A J cut is where the audio from a following shot overlaps the picture from the previous shot, so that the audio of the later shot starts playing before its picture visually cuts into a new shot. An L cut is the opposite of this and is where the audio from the previous shoot overlaps the picture from the next shot, so that the audio cuts after the picture, and continues playing over the beginning of the next shot. Both these variations of cuts are effective in building tension and are typically used in trailers as they allow for dramatic shots and dramatic audio to be used simultaneously without sacrificing the quality of the piece by having a number of sharp cuts to unrelated shots that would result in the audience being left confused rather than interested in the text in question.

Pictured below are examples of a L and a J cut.l-cut-j-cut-same-timeline-855x353.png

Another basic Premiere skill I know how to do is changing the opacity of shots.

Changing the opacity of a shot enables for a number of connotations and effects to be made. For example, having lower opacity allows for shots to play over one another at the same time whilst not being disorientating or confusing as the intensity of the shots have been softened. Having a number of shots going at the same time as a close up of a character, for example, has the effect of creating connotations that the character is mentally unstable, that perhaps they suffer from multiple personality disorder. The use of a mask also comes under changes in opacity and is another skill I learnt how to do during As. What a mask enable you to do is select how much of a shot you want to appear over another shot and can be very effective. For example, in As we had a shot of an digital alarm clock but the clock was broken and read the wrong time so I created a digital time overlay but then I had to use the mask tool to make it as accurate and professional as possible as seen below with pictures of the clock before I made the edit, me using the mask tool and the final result.

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The final basic skill I learnt how to do during As was effectively using the Split tool. The split tool is effective for breaking up footage precisely and including specific parts of footage without having any untidy and out of place frames on the side.

To conclude, I have a decent level of knowledge and set of technical skills in Premiere but this year I want to improve my use of colour gradients, saturation and implementing a wider variety of more advanced effects. I also plan to include greater use of sound editing if possible.