Initially, I had very little knowledge or understanding of the conventions of film magazines or posters as the majority of advertising I see for films is online via trailers. As a result I had to conduct a lot of research into the typical conventions of both. With my research into magazines linked below.
However, it is one thing to understand the conventions of a media text but it is another to be able to create texts that conform to these conventions whilst still being professional and relevant to our task of advertising for an original Neo Noir film.
How our Magazine cover conforms to Sight and Sound conventions
Above is a collection of Sight and Sound covers and its clear that our magazine cover conforms not only to the conventions of magazines but also to the conventions of the specific genre of serious, independent film magazines such as Sight and Sound. To begin with, we have included the same masthead, barcode and date styles as the Sight and Sound publication. In addition to this we have also included the white border to our cover to ensure that it follows the Sight and Sound conventions and is therefore easily recognisable. We recognised that the majority of Sight and Sound covers centre around the directors of films, however, there are times where actors take the lime light, as seen with the Kristen Stewart and Leo DiCaprio (The Revenant), and as the theme of the interview was the main actor of our film, ‘BLACKOUT’, speaking out we felt that it would be appropriate to make the actor and more specifically the theme of the interview as the main story of the magazine. In terms of how are magazine cover conforms stylistically to the conventions of this style of publication we have tried to include aspects from all these covers. The majority of Sight and Sound covers are desaturated, to create a serious tone. However there are some that have colour and so in order to stylistically conform to the Sight and Sound template to the best we featured a bit of colour, “help” written in purple over a desaturated image. With regards to the font itself the majority of Sight and Sound article feature Splash’s that are made up of white, bold San serif font, however, as the Edgar Wright and Guillermo Del Toro covers show there are still variations. With this in mind we were really keen on having convergence between our trailer, poster and magazine cover and we were able to achieve these by featuring the same font style and colour, Lazer84 and purple respectively, as what is on our poster and in our film trailer. However, we layered a white version of the same title to create a 3D effect as well as ensuring that we had the white title that is an archetypal convention of the Sight and Sound template. Another way we conformed to the conventions of the Sight and Sound magazine cover is the tone and the audience to which our magazine is appealing to. As eluded to earlier, Sight and Sound magazine is a serious film magazine whose target audience are sophisticated, well educated film enthusiasts who have a huge interest in film and the film industry. With this in mind we ensured that we didn’t have a mainstream tone with our cover by not having a Puff or by featuring a number of pictures of mainstream celebrities, but rather having the focus be on an up and coming actor who is not very well known and by having the tug being filled with relevant stories with, a majority of niche releases and having industry related stories, “The making of Blade Runner 2049”. We didn’t really subvert any conventions of the Sight and Sound format as we felt as though the target audience, loyal readers of Sight and Sound magazine, wouldn’t appreciate change. However, we did want to include an element of comedy, as our quantitative research revealed that comedy is the most popular film genre as I spoke about in my Audience evaluation which can be found here https://welss001blog.wordpress.com/2018/04/29/what-have-i-learnt-from-my-audience-feedback/, and we included this comedic element by having Sean’s mouth covered with “HELP” written over the top, something you wouldn’t normally find on a Sight and Sound article.
Below is an analysis I made of our magazine cover, breaking down the typical magazine conventions we conformed to and subverted.
How our trailer develops or challenges forms and conventions of teaser trailers
The link below is to a Quicktime recording that I made where I discuss how our teaser trailer conforms to the convention of teaser trailers.
How our trailer develops or challenges forms and conventions of the Neo-Noir genre
Below is a link to the Adobe Spark I made where I discuss how our trailer conforms to subverts convention of the Neo-Noir genre.
How our Film poster develops or challenges forms and conventions of Film Posters
This is a presentation shared on Slideshare I made where I discuss how our poster conforms to subverts convention of film posters.
How we interpreted genre theory in our construction